Your company’s one-pager

If you don’t have a one-pager document about your company, it’s time you get one done. This concise, space-constrained document should take 3-5 minutes to read, and encourages crisp communication and sharp thinking about your business. Why do you need a one-pager? Investors and Journalists don’t have time: your one-pager is your elevator pitch, this …

Building your customer personas

It’s easy to dive straight in to build a content calendar with interesting articles and content. But without first understanding your customer personas, you’re not thinking about your content from the customer’s point of view. What are the problems they face? Who are their stakeholders? Which channels/platforms are they on? Why should they care about …

When do you need a brand refresh?

In 2015 itself, 20 companies changed their logos – Google and Spotify, just to name a few – and in 2018, some of the biggest brand revamps include Uber, Ogilvy, Mastercard and Dunkin’ Donuts (which is btw now without ‘Donuts’). The speed of change is much faster, and it’s of course much easier with a bigger share of our …